Editor | Oct 14, 2017 | 0
VRSE raises funds and changes its name to Within
VRSE, the well-known VR production company founded by director Chris Milk and technologist Aaron Koblin, has raised funds and changed its name to Within. The company completed Series A funding, netting it about $12.56 million in funds for development and expansion.
“I’m humbled to announce that we’re closing our Series A round of funding led by Andreessen Horowitz, with participation by 21st Century Fox,” Chris Milk said in a posting on the company’s website.
On the subject of the name change, Milk said that people seemed unaware of the correct pronunciation and added that the term “VR” might not even be in use in 10 years’ time, making a name change seem like the best option. “People reading our name often don’t know how to say it, and people who do know how to say it often don’t know how to spell it when searching for it. Turns out these are not great features for a company name,” he said. “More importantly though, tying our brand to ‘virtual reality’, a phrase we may not even use in 10 years, seems inadvisable. And at our heart, we’re about more than just a specific technology or buzzword — we’re about creating and sharing human experience. Technology is just a tool to get us there.”
Within has been behind pioneering immersive VR projects which aim to place the viewer in another person’s shoes, such as a mother trying to survive with her children in Gaza. It is also behind the award-winning Clouds over Sidra and a mini-documentary about ebola called Waves of Grace, which was produced with the United Nations.