Editor | Oct 14, 2017 | 0
THE VOID announces Ghostbusters VR experience
Sony Pictures, Madame Tussauds New York, Ghost Corps and THE VOID have teamed up bring the upcoming Ghostbusters reboot to life with an immersive VR experience, Ghostbusters: Dimension.
Scheduled to open to the public on July 1, 2016, the VR experience will launch as part of the Ghostbusters Experience at Madame Tussauds New York in its Times Square attraction. The construction of this multi-layered and sensory environment is already underway and is designed to fully immerse visitors into the fantastical and spirited world of the new film.
The cinematic experience is brought to life with state-of-the-art technology, authentic props, costumes, a vehicle, gadgets and exclusive content designed to spook guests as they move through multiple scenes inspired by the film.
After exploring the Ghostbusters HQ, guests experience the epic finale, in which visitors take part in a ghost hunt of their own, saving New York City from a paranormal villain. This supernatural encounter will also include figures of the Ghostbusters crew from the new movie, all of whom are prepared to help visitors wage battle against nefarious paranormal activity.
In Ghostbusters: Dimension, developed by THE VOID in collaboration with Ivan Reitman, Paul Feig and Sony Pictures, audiences will experience what it is like to be a Ghostbuster, tracking and trapping a supernatural foe through a New York apartment complex in an environment that combines physical props and sets, real-time interactive effects, and virtual reality technology designed by THE VOID.
“Ghostbusters has an incredible, passionate fan following, and now VR technology allows the fans to become a Ghostbuster themselves within Madame Tussauds New York. The technology is breathtaking, the experience is thrilling, and what better way is there to use VR, than to let audiences inhabit the stories they love,” said Ghostbusters creator Ivan Reitman.
“Who wouldn’t want to answer the call, suit up as a Ghostbuster, and blast their way through a ghost-infested New York apartment with a proton pack?” said Jake Zim, senior VP of digital marketing at Sony Pictures. “We expect this experience will draw fans of all ages to Madame Tussauds and generate a lot of buzz around the release of our new Ghostbusters film this summer.”
“Our new collaboration with Sony Pictures and THE VOID has paved the way to delivering an unforgettable experience for our visitors,” said Eric Fluet, head of marketing and sales for Madame Tussauds New York. “We believe the Ghostbusters Experience and Ghostbusters: Dimension will propel Madame Tussauds New York into a new era of immersive entertainment.”
“Ghostbusters is an amazing property that has kept fans enthralled for decades, so as we roll out immersive VR experiences around the world, we’re thrilled to have Sony Pictures on board as our first studio collaboration, working with us to develop a truly memorable experience that will have fans talking for years to come,” said Ken Bretschneider, CEO, and Co-Founder at THE VOID.