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‘Spider-Man: Homecoming’ VR experience released at Cinemark locations

‘Spider-Man: Homecoming’ VR experience released at Cinemark locations

Intel has collaborated with Sony Pictures to create a virtual reality experience (VRE) that complements Columbia Pictures “Spider-Man: Homecoming”, which arrives in theatres on July 7. The VRE, which is available now in select Cinemark locations across the US, offers users the chance to suit up as Spider-Man, hone their web-shooting skills, and sling high above New York City in pursuit of the Vulture.

Boosted by Intel hardware technology and software tools, the developers at CreateVR used dual Intel Xeon processor-based Dell workstations to create and render 360-degree, ultra-high-resolution graphics of New York.

Spider-Man Homecoming VR

Spider-Man Homecoming VR experience is available at select Cinemark locations across the US.

The premium version of the superhero feature was best realised with the performance of the instruction architecture of the latest Intel Core processors for ultra-high-resolution content streaming content streaming, encoding and video playback, while Intel Graphics Performance Analyzers were used for better visual fidelity, higher-resolution and higher frame rates. In addition, Intel Threading Building Blocks helped developers leverage Intel multi-core performance and heterogeneous computing.

The developers used a variety of Intel-optimized software, including Adobe, Allegorithmic, Autodesk, Epic Games, Mettle, Pixlogic and The Foundry for authoring, digital sculpting, rendering and production, to deliver amazing performance and realism in the VR experience.

“This collaboration is a first for Intel and Sony Pictures Virtual Reality, starting a new era in Intel/Hollywood VR production partnerships using premium cinema content,” said Doug Fisher, senior vice president and general manager of the Intel Software and Services Group. “Together with our silicon, the pervasive power of the Intel software ecosystem offers VR content and game developers the opportunity to create fully immersive experiences that bring the next evolution of compute to mainstream audiences. We are excited to be a part of this blockbuster partnership.”

VRE is available in select Cinemark locations across the U.S. and at special events worldwide. On June 30, availability extends across all major VR platforms, including PlayStation VR, HTC Vive and Oculus Rift for free.

Check out the latest trailer for ‘Spider-Man: Homecoming’ here.

About The Author


The Editor is a technology journalist with 15 years experience of covering telecoms and media.

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