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Robert Stromberg confirms Spielberg VR project

Robert Stromberg confirms Spielberg VR project

Steven Spielberg has joined forces with Robert Stromberg, the director of “The Martian VR Experience”, to work on a “yet-to-be-announced” VR project, Stromberg confirmed in a blog post.

Writing on the website of 20th Century Fox, Stromberg revealed that Spielberg “flipped out” after seeing a VR short produced by Stromberg and the pair “immediately joined forces to work on a yet-to-be-announced project.”

While little else is known about the mystery project, Stromberg – a two-time Academy Award winner for the production design on Avatar and Alice in Wonderland – a did reveal some interesting insights into cinematic VR and stressed his firm belief in the future of VR for film.

Stromberg, who is the co-founder and chief creative officer of The Virtual Reality Company (VRC), a Los Angeles-based content studio dedicated to the creation of immersive VR experiences, stated that: “The digital age of motion picture creation is a constantly evolving art and science. I believe virtual reality (VR) is the next generation of movie entertainment, and we recently marked a significant milestone in that journey with the creation of ‘The Martian VR Experience’.”

Stromberg said that he was immediately convinced of the potential of VR after being invited to the top secret labs of Oculus, which was then developing its VR headset. “What I experienced there changed my life: Within the first 10 seconds of wearing the headset, I was overwhelmed by the possibilities this technology presented, and I immediately decided that I needed to be more involved in VR,” the director said.

Stromberg added that after setting up his company, VRC, he realized that while other content creators were focusing only on VR games, nobody appeared to be producing cinematic VR. “We developed a four-minute test that would push VR to a cinematic level and transport the viewer through a dream-like space. When I showed the test to Steven Spielberg, he flipped out and we immediately joined forces to work on a yet-to-be-announced project.”

Stromberg’s full blog post can be read here.


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The Editor is a technology journalist with 15 years experience of covering telecoms and media.

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