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RED launches HYDROGEN holographic camera

RED launches HYDROGEN holographic camera

RED Digital Cinema has launched HYDROGEN, a holographic camera, projector and smartphone all rolled into one. The product – which is billed as a “holographic media machine” – is not yet available, although RED has started taking orders and expects the camera to be shipped in Q1 2018.

RED did not offer a traditional press release and instead offered only product description on the order form for the device. RED’s founder Jim Jannard also posted some revealing comments on REDUser website.

So what it is? Let’s start with the key features listed by RED, which include a 5.7 inch holographic display that allows users to watch multi-dimensional content shot on the camera. RED refers to this type of content as 4-view, as oppose to stereo 3D (which the display also supports). Users can watch content in 2D, 3D, VR, AR, MR all without wearing glasses.

The OS is also embedded with an H30 algorithm that converts sound into “expansive multi-dimensional audio”.

Speaking about the device on REDUser, Jannard said: “It is incredible. It is multi-view (4-view) as compared to stereo 3D (2-view). Watching shocked faces light up when people see it is really motivating. There is no good way to describe it until you see it. Hopefully we will get some skeptics eyes on it soon… then they can tell you.”

RED is being tight-lipped on the technology behind the device, although Jannard confirmed that it is not lenticular. “Lenticular display dramatically lowers resolution, cannot be turned off for standard 2D content, only works in one direction (usually landscape), has color crosstalk… to name just a few issues. My bet is that other ‘big’ companies will try to re-package lenticular 3D displays with eye-tracking in response to our program,” he said.

The device will be available in titanium and aluminum casing, priced at $1,595 and $1,195 respectively.

 

 

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