VR camera manufacturer Insta360 eyes growth in Middle East
Insta360, a Chinese manufacturer of 360-degree and VR cameras, sees significant potential for growth in the Middle East, according to representatives from the company speaking at GITEX Technology Week, a tech exhibition held in Dubai on 8-12 October.
The company, which demonstrated its full portfolio of products at GITEX, was keen to learn more about the Middle East market and assess the potential for its products in the region by appearing at the show.
Maximilian Richter, global marketing lead, Insta360, added that the company viewed the UAE and the rest of the Gulf as markets with strong potential for its products. The company is already seeing strong sales growth in China as well Western markets including the US and Europe.
The company, which is based in Shenzhen, China, produces VR cameras for consumers, professional filmmakers and broadcasters. Its most popular products are 360 cameras that attach onto smartphones. Insta360 showcased its new products including its micro 360-degree cameras and broadcast-grade stereoscopic VR cameras at GITEX.
The company offered demonstrations of one of its most popular models, the Insta360 One, which plugs into the user’s smartphone and can also be used as a standalone device: “They’re plug and play 360 cameras that plug into your smartphone and capture 360 photos and videos, which you can share on any social media platform, or you can stream live,” said Eli MacKinnon, global brand strategist, Insta360. “We are fully integrated via our app with social media platforms like Facebook and YouTube which support 360 live.”
He added that the Insta360 One can be mounted on a helmet or a selfie-stick, or placed in a water proof case for extreme sports. Furthermore, when use as a standalone device, the camera can be connected wirelessly to the user’s smartphone, allowing for remote-control.