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HTC Vive debuts in UAE

HTC Vive debuts in UAE

HTC and the Middle East Gulf region’s largest mobile retailer, Axiom Telecom, are giving customers a sneak-peak of HTC VIVE in the United Arab Emirates.

This is the first time the technology has made an appearance in the Middle East, and the two companies are inviting customers to experience it at axiom’s recently opened store at The Dubai Mall in the UAE.

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While the HTC VIVE is available for purchase internationally, the launch date in the UAE is expected to be later this year.

Since announcing HTC VIVE, HTC and Valve have worked with thousands of developers and partners to create VR content across a wide spectrum of sectors, from gaming and entertainment to health, automotive, retail and education.

The technology’s graphic interface features a 2160 x 1200 megapixel combined resolution and 90 Hz refresh rate, delivering eye-popping graphics and smooth action. The console’s two handheld controllers feature 24 sensors for accurate motion tracking, a multi-function trackpad for effortless precision, and HD haptic feedback, enabling you to not only see an alternate world, but feel it, too. Meanwhile, the system’s two wirelessly synced base stations deliver 360-degree motion tracking for superior VR experiences.

“The HTC VIVE is a prime example of what technology is capable of today – it represents a new era of virtual immersion,” said Faisal Al Bannai, managing director of Axiom. “The inspiration behind the recent launch of our new store concept was to allow people to see, touch, and feel the infinite potential of emerging technology – and this cutting-edge virtual reality system does just that by unlocking the boundaries of the digital world.”

Nikitas Glykas, president, HTC in the Middle East and Africa, said: “With the HTC VIVE, HTC is fulfilling the promise of creating fully immersive experiences that change how we communicate, how we are entertained, and how we learn and train. Each and every component has been redesigned from the ground up to provide better comfort, ergonomics, and performance.”
According to market research firm CCS Insight, total sales of virtual and augmented reality devices will soar from 2.5 million in 2015 to a 24 million by 2018, becoming a business worth more than $4 billion.

The HTC VIVE brings elements of the real world into the VR realm. A newly developed front facing camera allows users to do more both inside and outside of their virtual world by blending physical elements into the virtual space. This will allow users to tap the potential of augmented realirty, layering elements of virtual worlds over the real world.

“Being able to take a seat, find your drink, and carry on conversations without removing your headset is only the beginning of what’s possible,” HTC said.

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The Editor is a technology journalist with 15 years experience of covering telecoms and media.

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