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Film veterans launch VR company CryWorks

Film veterans launch VR company CryWorks

Film veterans and VFX/CGI leaders Euan Macdonald, Hans Uhlig and Kymber Lim have launched CryWorks, an immersive Virtual Reality (VR) entertainment company.

The new firm aims to create and virtual and augmented reality experiences across existing and future platforms.

The company announced a seed round investment led by Michael Bay’s 451 Media Group, 500 Mobile Collective, and leading cross-border venture fund WI Harper Group.

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The team aims to take the same drive in innovative visual media at the forefront of visual effects and AAA computer games and apply it to new, immersive entertainment formats.

The team also recognises the exploding VR market will act as a catalyst for creating new forms of entertainment and media, helping to launch new franchises and brands that transcend VR.

CryWorks founder and CEO Macdonald has more than 25 years’ VFX/CGI leadership experience at Lucasfilm/ILM, Pixar, Disney ImageMovers Digital and Electronic Arts. His extensive list of blockbuster credits includes Star Wars, Jurassic Park and Harry Potter films. Working with established technology partners like Qualcomm and Ubisoft, Macdonald has also run startups developing cross-platform mobile and social apps.

Co-founder Uhlig will serve as CTO and brings decades of expertise in technical filmmaking gained at Lucasfilm/ILM, Electronic Arts and Polygon, with credits on films grossing more than $1.5 billion in box office revenue. A respected technical director and trained mechanical engineer, Uhlig will oversee technology development of proprietary capture and production technology as well as its direct application on specific VR productions.

Co-founder Lim, an award-winning VFX producer with experience overseeing development at visual effects houses Psyop, Digital Domain and Method Studios, will serve as CryWorks’ chief content officer. Having worked with top players in Hollywood, including talent agencies, A-list directors, production companies and studios, she will contribute expertise in business development, Hollywood/Asia relations and VR production.

CryWorks has an emphasis on strategic partnerships across the VR content, hardware and software ecosystems, having already gained momentum in the former. In a few short months, it has worked on VR projects for leading IP owners and brands including Samsung, The Wall Street Journal and eSports ESL One.

“Although there are a few high-quality VR content pieces to date, most of them have little incentive for the viewer to keep tuning back in,” Macdonald explained. “We see an opportunity to build the first VR broadcast network, partnering with other production companies and creating addictive, episodic experiences.”

 

 

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