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Emaar Entertainment launches virtual reality ‘VRZOO’ in Dubai

Emaar Entertainment launches virtual reality ‘VRZOO’ in Dubai

Emaar Entertainment, an entertainment subsidiary of Emaar Properties, is launching VRZOO, a virtual reality experience with Dubai Aquarium & Underwater Zoo and Wevr.

VRZOO focuses on awareness and conservation efforts by connecting guests with endangered animals in an immersive platform. Adventurers can explore two different takes on reality, one based on live-action footage, and the other a CGI virtual experience.

HTC’s Vive system will provide visitors a virtual way to interact with endangered animals in their habitat through live-action footage as well as through a CGI virtual experience.

 

VRZOO is in Dubai Mall, UAE.

The live-action footage explores locations including Uganda, South Africa, Maldives, Egypt, Australia and Mafia Island, where users experience a 3D encounter with some of the world’s most captivating species, all of which are on the brink of extinction.

The CGI animation from Wevr’s VR experience, theBlu: Season 1 directed by Jake Rowell, allows guests to experience the ocean through an immersive room-scale VR experience. Users will explore multiple underwater habitats and come face-to-face with various species. Wevr has customised theBlu for the VRZOO installation at Dubai Aquarium.

Maitha Al Dossari, CEO of Emaar Entertainment, said: “VRZOO is the latest addition, designed to broaden the mind and provide deeper connections to the world around us, using informative and interactive platforms. VRZOO demonstrates our commitment to education as we work toward a safe and more informed future for animals and humans alike.”

The experience is designed to give viewers an insight into endangered species.

Paul Hamilton, general manager and curator, Dubai Aquarium & Underwater Zoo, said: “Educating the public about endangered species is a key priority at Dubai Aquarium & Underwater Zoo and we’re glad to be able to reflect that mission in the new VRZOO attraction. As we continue to expand our offering, VRZOO is the next step in diversifying our educational platforms. The experience brings adventurers closer than ever to incredible creatures such as African Elephants and Dugongs, in a safe environment, where they can come face-to-face in a way that’s not possible in the wild.

“VRZOO carries an important message in that all the species showcased could be lost forever in the near future without intervention. It is frightening to think that in our lifetime, some of these species may become extinct and only live on in VR for future generations. We want people to feel a connection to the animals, and hope it leads to awareness and a deeper desire to get involved in conservation initiatives,” he added.

 

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