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Atari founder Nolan Bushnell launches Modal VR

Atari founder Nolan Bushnell launches Modal VR

Nolan Bushnell, the founder of 1980s computing icon Atari, has co-founded a new VR start-up called Modal VR.

Billed as an industrial-grade virtual reality immersion platform built for business, California-based Modal VR was founded by Bushnell along with Chuck E. Cheese, and Jason Crawford, inventor and CEO.

Modal VR is offering an end-to-end hardware and software solution based on “new immersion technology”, the company said.

The Modal VR platform combines a radically different hardware system and suite of complementary software applications to deliver a VR ecosystem for enterprise.

Modal VR’s portable hardware sets up in minutes and provides a wireless VR experience with fast and accurate full-body tracking for multiple users simultaneously in areas up to 900,000 square feet.

Modal VR system owners can download and install the company’s applications to access various VR opportunities including, the company states: Themed entertainment; marketing; arcades with large-scale VR experiences including next-gen laser tag; entertainment: such as eSports leagues and mixed reality content; Real Estate with previsualization and sales; film & TV, with previsualisation of sets, stunts and visual effects.

The platform also has applications in training for law enforcement and emergency response; military & space education through virtual field trips and deep immersion learning, and many more.

Modal VR was born from an independent software studio, so the founders understand the business challenges of most software developers. As a result, the company plans to place Modal VR Developer Editions directly in the hands of developers, providing the community with countless new opportunities for creating amazing experiences and generating revenue in a new way.

“Our team is looking forward to being an active contributor and collaborator within the VR community. We hope Modal VR will help expand our understanding of what is possible and help push the industry forward in different ways,” said Jason Crawford, inventor and founder of Modal VR.

“Modal VR is helping enterprises solve problems and collaborate differently,” said Nolan Bushnell, co-founder and chairman, Modal VR. “Modal VR’s system and the software that runs on it makes it very different than what’s already on the market today.”

“We have been working to bring ambitious mixed reality content to our fans and Modal VR is well beyond the limitations we thought possible,” said Shaun Novak, senior director of production at Machinima. “The wireless portability, full-body tracking and massive play area really allows for compelling experience in and out of the headset. Modal VR has been a great partner in showing the fun of VR.”


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The Editor is a technology journalist with 15 years experience of covering telecoms and media.

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