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Astucemedia opens AR & VR lab in Montreal

Astucemedia opens AR & VR lab in Montreal

Astucemedia, a company specialising in data-driven graphics, has opened an AR and VR lab in Montreal, Canada.

The lab will serve as a development ground for interactive AR and VR experiences for Astucemedia and its customers, partners and the wider media and entertainment community.

Located in Montreal’s Cité Multimedia and opposite Astucemedia’s head office, the lab provides the a creative space, with a large meeting area and a studio bay.

Astucemedia will use the lab to test and develop VR and AR applications. Partner companies will also be able to use the lab.

“The purpose-built lab gives us a dedicated space to develop the most advanced content in a high-quality environment,” said Roger Banna, creative director, Astucemedia. “Previously, we would need to test AR elements at a customer’s facility with all the associated equipment. Now we can see and feel the entire experience, right on our premises. This allows us to make sure it is amazing before it’s delivered to the customer.”

The lab is fully equipped with the latest technology: a large green screen, a broadcast camera with tracking on a jib, a multi-viewer and a switcher that each feed into the graphics system. Experiences that Astucemedia have created so far include a virtual set for a news program, including with augmented reality news elements, an AR sports presentation with 3D players, and event recreation experiences with interactive control.

“We can now check how the interactive experience will work for the presenter, ensure the camera angles are correct, and that the overall story is truly enhanced by the augmented and virtual reality elements.”

The construction of the lab strengthens Astucemedia’s position as a leading creator of rich AR and VR experiences and data visualisations.

Astucemedia will demonstrate its interactive and AR Football Modules at IBC, a broadcast trade show being held in Amsterdam on September 16-21, at the Vizrt stand (7.A20) as part of Vizrt’s Big AR Show.

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The Editor is a technology journalist with 15 years experience of covering telecoms and media.

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