AR and VR headset shipments to reach 76m by 2020
Worldwide AR and VR headset shipments are expected to see a compound annual growth rate (CAGR) of 108.3% over 2015-2020 forecast period, reaching 76.0 million units by 2020, according to IDC’s first Augmented and Virtual Reality Headset Tracker.
The more affordable VR devices will continue to lead the market in terms of volume. However, IDC expects AR headsets to pick up momentum over the forecast as more affordable technologies and more OEMs enter the market. IDC is currently tracking three categories of headsets: Screenless viewers, such as Samsung’s Gear VR; tethered head-mounted displays (HMDs), such as the HTC Vive; and standalone HMDs, such as Microsoft’s HoloLens.
“2016 has been a defining year for AR as millions of consumers were introduced to Pokemon Go and, on the commercial side, developers and businesses finally got their hands on coveted headsets like Microsoft’s HoloLens,” said Jitesh Ubrani senior research analyst for IDC Mobile Device Trackers. “AR may just be on track to create a shift in computing significant enough to rival the smartphone. However, the technology is still in its infancy and has a long runway ahead before reaching mass adoption.”
Tom Mainelli, program vice president, devices & AR/VR, added: “Augmented reality represents the larger long-term opportunity, but for the near term virtual reality will capture the lion’s share of shipments and media attention. This year we saw major VR product launches from key players such as Oculus, HTC, Sony, Samsung, and Google. In the next 12 months, we’ll see a growing number of hardware vendors enter the space with products that cover the gamut from simple screenless viewers to tethered HMDs to standalone HMDs. The AR/VR headset market promises to be an exciting space to watch.”
The report from IDC is the first data published by the Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, and focuses on OEM market sizing in the third quarter of 2016 (3Q16). It covers a wide range of products, technologies, form factors, and geographies. The historical data was accompanied by a five-year forecast that offers fresh insight into some of the leading trends in this new and evolving market.
“IDC’s Tracker research programs have long proven to be the industry standard for market sizing and forecasting,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers. “It is with great pleasure that we are now able to publish a robust database covering the AR and VR headset markets. The teams have been working on AR and VR technologies for over two years, so being able to finally bring the results to our clients is truly gratifying.”